Introduction and overview

We have written this privacy policy (version 05.02.2024-112717181) in accordance with the requirements of General Data Protection Regulation (EU) 2016/679 and to explain to applicable national laws which personal data (data for short) we, as the controller — and the contract processors commissioned by us (e.g. providers) — process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data that we process about you.

Privacy statements usually sound very technical and use technical legal terms. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader-friendly way, provides links to further information, and graphics put to use. We hereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you provide concise, unclear and legal-technical explanations, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is some information that you did not know yet.
If you still have any questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. Our contact details can of course also be found in the legal notice.

Scope of application

This privacy policy applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (contract processors) process. By personal data, we mean information within the meaning of Article 4 No. 1 GDPR, such as the name, e-mail address and postal address of a person. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy statement includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data in the company is processed in a structured manner via the mentioned channels. Should we enter into legal relationships with you outside of these channels, we may inform you separately.

legal bases

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation can of course be found online at EUR-Lex, access to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 Read up.

We only process your data if at least one of the following conditions applies:

1. consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. One example would be saving the data you entered in a contact form.
2. treaty (Article 6 paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, when we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we must process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

As a rule, we do not have any other conditions, such as the use of recordings in the public interest and the exercise of public authority as well as the protection of vital interests. Insofar as such a legal basis should be relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In austria Is this the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), short DSG.
• In germany Does that apply Federal Data Protection Act, briefly BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
ALUMERO Systematic Solutions GmbH
Sonnenweg 1-2, 5164 Seeham

email: alumero@alumero.at
telephone: +43 (0) 6217/68 41 0
Impressum: https://www.alumerogroup.eu/impressum/

Storage period

The fact that we only store personal data for as long as is absolutely necessary to provide our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish to delete your data or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided that we have further information about this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights that you are entitled to so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have the right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and to know the following information:
• for what purpose we carry out the processing;
• the categories, i.e. the types of data that are processed;
• Who receives this data and when the data is transferred to third countries, how security can be guaranteed;
• how long the data is stored;
• the existence of the right to correct, delete or restrict processing and the right to object to processing;
• that you can complain to a supervisory authority (links to these authorities can be found below);
• the origin of the data if we did not collect it from you;
• Whether profiling is carried out, i.e. whether data is automatically evaluated in order to obtain a personal profile about you.
• According to Article 16 GDPR, you have the right to correct the data, which means that we must correct data if you find errors.
• According to Article 17 GDPR, you have the right to delete (“right to be forgotten”), which in concrete terms means that you may request the deletion of your data.
• According to Article 18 GDPR, you have the right to restrict processing, which means that we can only store the data but no longer use it.
• According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have a right of objection, which, once enforced, entails a change in processing.
• If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
• If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
• If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based exclusively on automated processing (for example profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights — don't hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for every federal state. For more information, you can contact Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. The following local data protection authority is responsible for our company:

Austria Data Protection Authority

Director: Dr. Andrea Jelinek
address: Barichgasse 40-42, 1030 Vienna
telephone no. : +43 1 52 152-0
email address: dsb@dsb.gv.at
Site: https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is any other legal permission. This applies in particular if processing is required by law or is necessary to fulfill a contractual relationship and in any case only to the extent generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently an adequate level of protection for data transfer to the USA only if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information about this at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en

Data processing by US services that are not active participants of the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, collected data may be linked to data from other services from the same provider, provided that you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries at the appropriate points in this privacy policy, if this applies.

Data processing security

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible for third parties to infer personal information from our data.

Article 25 GDPR here speaks of “data protection through technology design and through privacy-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always concerned with security and take appropriate measures. If necessary, we will look at specific measures below.

TLS encryption with https

TLS, encryption, and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data securely over the Internet.
This means that the complete transfer of all data from your browser to our web server is secured — no one can “listen”.

We have thus introduced an additional security layer and comply with data protection through technology design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol

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at the top left of the browser, left from the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communications

Communication summary

Affected persons: Anyone who communicates with us via telephone, e-mail or online form

Processed data: e.g. telephone number, name, email address, entered form data.

More details can be found under the contact type used

Purpose: Handling communication with customers, business partners, etc.

Storage period: duration of the transaction and legal regulations ⚖️

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.

The data is processed to process and process your question and the related business transaction. The data is stored for just as long as required by law.

Affected persons

Everyone who seeks contact with us via the communication channels provided by us is affected by the processes mentioned above.

telephone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer the request. The data is deleted as soon as the transaction has ended and legal requirements allow it.

email

When you communicate with us by e-mail, data may be stored on the respective device (computer, laptop, smartphone,...) and data is stored on the email server. The data is deleted as soon as the transaction has ended and legal requirements allow it.

Online forms

When you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address from us. The data is deleted as soon as the transaction has ended and legal requirements allow it.

legal bases

The processing of data is based on the following legal bases:

• Art. 6 para. 1 lit. a GDPR (consent): You give us consent to store your data and continue to use it for purposes relevant to the business case;
• Art. 6 para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as the telephone provider or we must process the data for pre-contractual activities, such as preparing an offer;
• Art. 6 para. 1 lit. f DSGVO (legitimate interests): We want to conduct customer inquiries and business communication in a professional setting. This requires certain technical equipment, such as e-mail programs, Exchange servers and mobile operators, in order to be able to operate communication efficiently.

Order processing contract (AVV)

In this section, we would like to explain to you what an order processing contract is and why it is needed. Because the word “order processing contract” is quite a tongue twister, we will often only use the acronym AVV in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may share personal data for processing. These partners then act as contract processors with whom we conclude a contract, the so-called Order Processing Agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the AVV.

Who are contract processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called contract processors. This includes every company or person that processes personal data on our behalf. More specifically and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Contract processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

To make the terms easier to understand, here is an overview of the three roles in the GDPR:

Affected person (you as a customer or interested party) → person responsible (we as a company and client) → Contract processor (service providers such as web hosts or cloud providers)

Content of an order processing contract

As already mentioned above, we have concluded an AVV with our partners, who act as contract processors. It states above all that the order processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, the electronic conclusion of the contract is also considered “in writing”. Personal data is only processed on the basis of the contract. The contract must include:

• Commitment to us as responsible
• Duties and rights of the person responsible
• Categories of affected persons
• Type of personal data
• Type and purpose of data processing
• Subject and duration of data processing
• Place where data processing is carried out

Furthermore, the contract contains all obligations of the order processor. The most important duties are:

• measures to ensure data security
• to take possible technical and organizational measures to protect the rights of the data subject
• to maintain a data processing directory
• to cooperate with the data protection supervisory authority at the request of the data protection supervisory authority
• carry out a risk analysis with regard to the personal data received
• Sub-processors may only be commissioned with the written permission of the person responsible

You can find out what such an AVV actually looks like, for example, at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html watch. A sample contract is presented here.

cookies

Cookies summary

Affected persons: visitors to the website

Purpose: depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.

Processed data: Depending on the cookie used. You can find more details below or contact the manufacturer of the software that sets the cookie.

Storage period: depending on the cookie in question, can vary from hours to years

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The graphic below shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives back a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be assessed individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware.” Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
value: GA1.2.1326744211.152112717181-9
Usage: Distinction of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purpose-for cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies make for a better user experience. For example, entered locations, font sizes, or form data are saved.

advertising cookies
These cookies are also known as targeting cookies. They are used to deliver individually tailored advertising to the user. It can be very practical but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course, this decision is also saved in a cookie.

If you want to know more about cookies and don't shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism.”

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are small assistants for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data as part of the following privacy policy.

Storage period of cookies

The storage period depends on the cookie in question and is explained below. Some cookies are deleted after less than an hour, and others can be stored on a computer for several years.

You also have influence on the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right of objection” below). In addition, cookies based on consent will be deleted at the latest after you withdraw your consent, although the legality of storage remains unaffected until then.

Right to object — how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

legal basis

The so-called “cookie guidelines” have been in place since 2009. It states that saving cookies is a consent (Article 6 (1) (a) GDPR) requires you to do so. However, there are still very different responses to these directives within EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if there is no consent, exist legitimate interests (Article 6 (1) (f) GDPR), which are in most cases economic in nature. We want to give visitors to the website a pleasant user experience and certain cookies are often absolutely necessary for this.

Insofar as cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Article 6 (1) (a) GDPR.

In the following sections, you will be informed in more detail about the use of cookies, if the software used uses cookies.

Web hosting introduction

Web hosting summary‍

Affected persons: visitors to the website

Purpose: professional hosting of the website and operational security

Processed data: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider.

Storage period: depends on the respective provider, but usually 2 weeks

Legal basis: Article 6 (1) (f) GDPR (legitimate interests)

What is web hosting?

When you visit websites today, certain information — including personal data — is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one here). By domain, we mean example.de or musterexample.com, for example.

If you want to view a website on a computer, tablet, or smartphone, use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. Let's call it browser or web browser for short.

To view the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers, the providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets even better!

Personal data may be processed when the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transmission to and from the web server. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, which is why the following graphic shows the interaction between browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional website hosting and operational security
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offering and, if necessary, to prosecute or prosecute claims

Which data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

• the complete Internet address (URL) of the accessed website
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
• the host name and IP address of the device from which access is being made (e.g. COMPUTERNAME and 194.23.43.121)
• date and time
• in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out the possibility that this data will be viewed by authorities in the event of illegal conduct.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we will not share your data without your consent!

legal basis

The lawfulness of processing personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company securely and in a user-friendly manner on the Internet and to be able to prosecute attacks and claims arising from this if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

World4You privacy policy

World4You privacy policy summary‍

Affected persons: visitors to the website

Purpose: Website storage and accessibility on the Internet

Processed data: IP address, but above all technical data

Storage period: Log files are deleted after 14 days

Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is World4You?

It's quite possible that you've heard of the web hosting provider World4You before. The web host is particularly popular in Austria. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria.

The company from the capital of Upper Austria has been active in the field of web hosting since 1998. World4You operates several of its own data centers in Austria and uses in-house technology. This ensures fail-safe operation and a fast server connection. As you may have already read in our introduction to web hosting, data from you is also transferred to World4You's servers and processed there. This primarily involves technical data such as browser version or operating system, but in addition, personal data is also processed with your IP address.

Why do we use World4You?

We value reliability, speed and security when it comes to a website, probably just like you do. Even if you visit our website in the middle of the night or we already have a lot of visitors, it must work properly. If you click on sub-pages, it shouldn't take half an eternity until the page is fully loaded. And if problems do arise, there should be a good backup system that backs up our content and protects all data. In order for everything to work to our satisfaction, we of course need a reliable web host. With World4You, we believe we have found a partner here who meets our requirements. World4You has its own data centers and therefore a fixed bandwidth, which makes a website quickly accessible. We also appreciate the company's personal support.

Which data is processed by World4You?

World4You may also process your personal data. Our web server automatically stores data while you visit our website. This includes personal data such as your IP address, but above all technical data such as the Internet address of the website accessed, device information such as browser version, operating system and the URL of the previously visited website. In addition, it also records when you visited our website and, if applicable, location data. The IP address can be used to improve the security of the website, to identify possible errors and also to carry out anonymous statistical analyses. Cookies can also be used to store data.

How long and where is the data stored?

The data is stored on World4You's own servers. The exact storage period of the data depends very much on the type of data and on the individual configurations. In principle, World4You stores the data for as long as is necessary to fulfill its obligations. The data, which is only collected to provide the website, is deleted after the end of the respective session. Data that is stored in so-called log files will be deleted after 14 days at the latest. However, it may also happen that data is stored for a longer period of time, for example in order to have evidence of possible legal disputes.

How can I delete my data or prevent data storage?

You have the right to access, correct, delete and restrict the processing of your personal data at any time. You can also withdraw your consent to the processing of data at any time.

If you do not want these cookies to be set and data to be saved, you can also prevent cookies from being set in your browser. This is because you can manage, deactivate or delete cookies in your browser. Depending on your browser, this always works a bit differently.

Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

legal basis

We have a legitimate interest in using World4You in order to be able to offer our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests).

Of course, you can also use this support if you have specific questions about data protection at World4You. The website's privacy policy, which can be found at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html find. The FAQs at https://www.world4you.com/faq/de/dsgvo.html We still have their own GDPR section, where you can also find a lot of useful information.

Order Processing Agreement (AVV) World4You

In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (AVV) with World4You (World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria). You can read exactly what an AVV is and, in particular, what must be included in an AVV in our general “Order Processing Agreement (AVV)” section.

This contract is required by law because World4You processes personal data on our behalf. It clarifies that World4You may only process data that you receive from us in accordance with our instructions and must comply with the GDPR. The link to the order processing agreement (AVV) can be found at https://www.world4you.com/faq/de/dsgvo/faq.stellt-world4you-eine-vereinbarung-zur-auftragsverarbeitung-zur-verfuegung.html.

Website modular systems introduction

Website modular systems Privacy Policy Summary

Affected persons: visitors to the website

Purpose: Optimizing our service performance

Processed data: Data such as technical usage information such as browser activity, clickstream activity, session heat maps, as well as contact details, IP address, or your geographical location. You can find more details below in this privacy policy and in the privacy policy of the providers.

Storage period: depends on the provider

Legal bases: Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 lit. a GDPR (consent)

What are website builder systems?

We use a website builder system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, personal data from you can also be collected, stored and processed. In this privacy statement, we provide you with general information about data processing using modular systems. You can find more information in the provider's privacy policies.

Why do we use website builder systems for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and concise website that we ourselves — without external support — can easily operate and maintain. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our website according to our wishes and offer you an informative and pleasant time on our website.

Which data is stored by a modular system?

Exactly which data is stored depends, of course, on the website builder system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit is usually collected. Tracking data (e.g. browser activity, click stream activity, session heat maps, etc.) can also be processed. In addition, personal data can also be collected and stored. This usually includes contact information such as email address, telephone number (if you have provided it), IP address, and geographical location data. Exactly which data is stored can be found in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, provided that we have further information about this. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. It is possible that the provider stores data about you in accordance with its own instructions, over which we have no influence.

Right to object

You always have the right to access, correct and delete your personal data. If you have any questions, you can also contact those responsible for the website modular system used at any time. Contact details can be found either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate, or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. However, please note that then all functions may no longer work as usual.

legal basis

We have a legitimate interest in using a modular website system to optimize our online service and present it to you in an efficient and user-friendly way. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the kit if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Article 6 (1) (a) GDPR.

With this privacy policy, we have provided you with the most important general information about data processing. If you would like to find out more about this, you can find further information — if available — in the following section or in the provider's privacy policy.

Webflow.com privacy policy

Webflow.com Privacy Policy Summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance

Processed data: Data such as technical usage information such as browser activity, clickstream activity, session heat maps, as well as contact details, IP address, or your geographical location. You can find more details about this below in this privacy policy.

Storage period: It depends primarily on the type of data stored and the specific settings.

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Webflow?

We host our website with Webflow. The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter: Webflow). When you visit our website, Webflow collects various log files, including your IP addresses.

Webflow is a tool for building and hosting websites. Webflow stores cookies or other recognition technologies that are necessary to display the page, to provide certain website functions and to ensure security (necessary cookies).
For details, see Webflow's privacy policy: EU & Swiss Privacy Policy | Webflow.

Why do we use Webflow on our website?

Webflow is used on the basis of Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time.Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: EU & Swiss Privacy Policy | Webflow.

What data does Webflow process?

Non-personal data includes technical usage information such as browser activity, clickstream activity, session heat maps and data about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet provider, and date of page visit.

Personal data is also collected. This is primarily contact information (email address or telephone number, if you provide it), IP address, or your geographical location.

Webflow may also use cookies to collect data. It often collects data about your behavior on our website. For example, it can be recorded which sub-pages you particularly like to view, how long you have been on individual pages, when you leave a page again (bounce rate) or even which default settings (e.g. language selection) you have made. Based on this data, Webflow can also better adapt its own marketing measures to your interests and user behavior. As a result, the next time you visit our website, you will see our website as you set it up in advance.

Webflow may also use technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and possibly offer interest-based advertising.

How long and where is the data stored?

How long the data is stored depends on various factors. So it depends primarily on the type of data stored and the specific settings of the website. In principle, Webflow deletes the data when it is no longer needed for its own purposes. There are, of course, exceptions, particularly when legal obligations require data to be kept for a longer period of time. Web server logs that contain your IP address and technical data are deleted by Webflow after 30 days. This is how long Webflow uses the data to analyze traffic on its own websites (for example, all Webflow pages) and fix potential problems. Deleted content on Webflow websites is also kept in the trash for 30 days to enable recovery, after which it can remain in backups and caches until deleted. The data is stored on Webflow's American servers.

How can I delete my data or prevent data storage?

You have the right and option to access your personal data and to object to the use and processing of it at any time. You can also file a complaint with a government supervisory authority at any time.

In your browser, you also have the option of individually managing, deleting or deactivating cookies. However, please be aware that deactivated or deleted cookies may have negative effects on the functions of our Webflow page. Managing cookies works a bit differently depending on which browser you use. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

legal basis

If you have agreed that Webflow may be used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent is the legal basis for the processing of personal data, as may occur when collected by Webflow.

We also have a legitimate interest in using Webflow to optimize our online service and present it beautifully for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Webflow if you have given your consent.

Webflow processes data from you, including in the USA. Webflow is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Webflow also uses so-called standard contractual clauses (= Art. 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Webflow is committed to complying with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More details about the privacy policy and which data is processed by Webflow and how can be found at https://webflow.com/legal/eu-privacy-policy.

Web analytics introduction

Web Analytics Privacy Policy Summary‍

Affected persons: visitors to the website

Purpose: Evaluation of visitor information to optimize the website.

Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used in each case.

Storage period: depends on the web analytics tool used

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is web analytics?

On our website, we use software to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytical tool provider (also known as tracking tool) stores, manages and processes. With the help of the data, analyses of user behavior on our website are created and made available to us as a website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. In return, we will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test methods, as well as for other analytics methods, user profiles can also be created and the data stored in cookies.

Why do we do web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel completely comfortable on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited, or which content or products are particularly popular. All this information helps us to optimize the website and thus optimally adapt it to your needs, interests and wishes.

Which data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, it is usually stored, for example, which content you view on our website, which buttons or links you click on, when you visit a page, which browser you use, with which device (PC, tablet, smartphone, etc.) You visit the website or which computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). In principle, no direct data, such as your name, age, address or email address, is stored for the purpose of testing, web analysis and web optimization. All this data, if collected, is stored pseudonymized. This prevents you from being identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of web analytics, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

Information about specific web analytics tools — if available — is available in the following sections.

Google Analytics privacy policy

Google Analytics privacy policy summary‍

Affected persons: visitors to the website

Purpose: Evaluation of visitor information to optimize the website.

Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior and click behavior. You can find more details about this below in this privacy policy.

Storage period: individually adjustable, by default Google Analytics stores 4 data for 14 months

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics 4 (GA4) from the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, by combining different technologies such as cookies, device IDs and login information, you can be identified as a user across different devices. As a result, your actions can also be analyzed across platforms.

For example, when you click on a link, this event is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about which data is processed and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze our website's traffic. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that collects detailed information about user interactions, such as page views, clicks, scrolling, and conversion events. In addition, various machine learning functions have also been built into GA4 to better understand user behavior and certain trends. GA4 uses machine learning functions to rely on modelling. This means that, based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.

In order for Google Analytics to work in principle, a tracking code is built into the code on our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. In this way, in addition to general information such as clicks or page views, special events that are important for our business can also be tracked. Such special events can include sending a contact form or buying a product.

As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

• Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
• Behavioral reports: This tells us how you interact with our website. We can understand which path you are taking on our site and which links you click on.
• Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, when you go from just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how you are receiving our marketing measures. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions:

• Event-based data model: This model records very specific events that can take place on our website. For example, playing a video, buying a product, or signing up to our newsletter.
• Advanced analysis features: These features allow us to understand your behavior on our website or certain general trends even better. For example, we can segment user groups, carry out comparative analyses of target groups or understand your path or path on our website.
• Predictive modeling: Based on collected data, machine learning can be used to extrapolate missing data that predict future events and trends. This can help us develop better marketing strategies.
• Cross-platform analysis: It is possible to collect and analyze data from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided that you have, of course, consented to data processing.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user and assigns you a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is the first way to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted in the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters measure your interactions across platforms, provided you have given your consent. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it, with exceptions when required by law.

According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.

Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). However, there are some specific cookies that are used by GA4. These include, for example:

Name: _ga
value: 2.1326744211.152112717181-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate website visitors.
Expiration date: after 2 years

Name: _gid
value: 2.1687193234.152112717181-1
Usage: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_ua_ <property-id>
value: 1
Usage: Used to lower the request rate. <property-id>When Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiration date: after 1 minute

Note: This list cannot claim to be exhaustive, as Google also changes the choice of its cookies over and over again. GA4 also aims to improve data protection. As a result, the tool offers a few ways to control data collection. For example, we can set the storage period ourselves and also control data collection.

Here is an overview of the most important types of data that are collected with Google Analytics:

Heat maps: Google creates so-called heat maps. With heat maps, you can see exactly the areas that you click on. This gives us information about where you are “traveling” on our site.

Session duration: Google describes the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session automatically ends.

Bounce rate (English bounce rate): We talk about a bounce when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

location: IP addresses are not logged or stored in Google Analytics. However, derivations for location data are used shortly before the IP address is deleted.

Technical information: Technical information includes, but is not limited to, your browser type, your Internet service provider, or your screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media, or adding to your favorites. The list is not exhaustive and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has spread their servers all over the world. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed across various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The storage period of data depends on the properties used. The storage period is always set specifically for each individual property. Google Analytics offers us four options to control the storage period:

• 2 months: this is the shortest storage period.
• 14 months: By default, GA4 stores data for 14 months.
• 26 months: You can also store the data for 26 months.
• Data is only deleted when we manually delete it

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the storage period will be reset every time you visit our website again within the specified period of time.

When the specified period has expired, the data is deleted once a month. This storage period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to obtain information about, update, delete or restrict your data. Use the browser add-on to disable Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions for the most popular browsers under the “Cookies” section.

legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of Google Analytics, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes data from you in the USA, among others. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

If you want to learn more about data processing, please use the Google privacy policy at https://policies.google.com/privacy?hl=de.

Order Processing Agreement (AVV) Google Analytics

In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (AVV) with Google. You can read exactly what an AVV is and, in particular, what must be included in an AVV in our general “Order Processing Agreement (AVV)” section.

This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that they receive from us in accordance with our instructions and must comply with the GDPR. The link to the order data processing conditions can be found at https://business.safety.google/intl/de/adsprocessorterms/

Email marketing introduction

Email marketing summary‍

Affected: Newsletter subscribers

Purpose: Direct marketing via email, notification of system-relevant events

Processed data: Data entered during registration but at least the email address. You can find more details about this in the email marketing tool used in each case.

Storage period: duration of the subscription

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is email marketing?

To keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a part of online marketing. This involves sending news or general information about a company, products or services via email to a specific group of people who are interested in it.

If you want to participate in our email marketing (usually via newsletter), you usually just need to sign up with your email address. To do this, fill out an online form and submit it. However, it may also happen that we ask you for your title and name so that we can also write to you personally.

In principle, subscribing to newsletters works using the so-called “double opt-in process.” After you have signed up for our newsletter on our website, you will receive an email confirming your newsletter subscription. This ensures that the email address belongs to you and that no one has signed up with someone else's email address. We, or a notification tool we use, log every single login. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your saved data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use email marketing — often just referred to as “newsletters” — as an essential part of our online marketing. If you agree or if permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we primarily mean emails sent regularly. Of course, we don't want to annoy you with our newsletter in any way. That is why we always strive to only offer relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or we are currently offering special, lucrative promotions. If we hire a service provider that offers a professional shipping tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

Which data is processed?

When you subscribe to our newsletter via our website, you confirm your membership in an email list. In addition to your IP address and e-mail address, your title, name, address and telephone number can also be saved. But only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. This information is voluntary, but failure to provide it means that you cannot use the service. In addition, information about your device or your preferred content may also be stored on our website. To learn more about saving data when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe from our email/newsletter mailing list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time. We may only process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to your consent, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

Right to object

You can cancel your newsletter subscription at any time. All you have to do is withdraw your consent to subscribe to the newsletter. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link right at the bottom of every email to cancel your newsletter subscription. If you really can't find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have actively signed up for it beforehand. We may also send you promotional messages, provided that you have become our customer and have not objected to the use of your email address for direct marketing.

Information about special email marketing services and how they process personal data — if available — can be found in the following sections.

CleverReach privacy policy

CleverReach privacy policy summary‍

Affected: Newsletter subscribers

Purpose: Direct marketing via email, notification of system-relevant events

Processed data: Data entered during registration but at least the email address.

Storage period: duration of the subscription

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is CleverReach?

We use CleverReach's email marketing tool on our website. The service provider is the German company CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany.

The company was founded in 2007 and now serves over 320,000 customers worldwide. In addition to traditional newsletter delivery, CleverReach also offers us other integrations and plugins for CRM, CMS and shop systems.

Why do we use CleverReach?

The tool is structured in such a way that we can design pretty newsletters very easily and quickly without having to have any special web design skills. With CleverReach, we can develop target group-oriented newsletter campaigns and inform you about news in our company. In addition, we also get to know your needs and interests better. For example, if we send out a newsletter that you barely pay attention to, we will better adapt our offer to your needs in the future.

Which data is processed by CleverReach?

If you sign up for our newsletter, personal data such as email address, name, date of birth and place of residence will also be queried and processed during the registration process. In addition to the time and date of registration, your IP address is also recorded and also stored on CleverReach servers. Web analysis data on your usage behavior with the newsletter (e.g. whether you click on a link) can also be processed.
At CleverReach, data security is a top priority. That is why all systems are regularly maintained and renewed if necessary. In this way, CleverReach can guarantee high stability, performance and maximum security.

How long and where is the data stored?

In principle, the collected data is stored in German data centers. Data that we collect through your newsletter subscription and send to CleverReach will be deleted by us and CleverReach as soon as you unsubscribe from our newsletter or we delete the recipient data.

However, as a data processor, CleverReach is required to carry out regular backups under the GDPR. Individual data records cannot be specifically deleted from these backups, which you normally no longer look into. CleverReach deletes these backups after 30 days.

Right to object

You can cancel your newsletter subscription at any time. All you have to do is withdraw your consent to subscribe to the newsletter. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link right at the bottom of every email to cancel your newsletter subscription. If you really can't find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately. After unsubscribing, the personal data will be deleted from our server and from the CleverReach servers. You have the right to receive information about your stored data free of charge and, if applicable, a right to delete, block or correct it.

legal basis

CleverReach sends our newsletter based on your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have actively signed up for it beforehand. If consent is not required, the newsletter is sent on the basis of the legitimate interest in direct marketing (Article 6 (1) (f)), insofar as this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.

You can find out more about the data that is processed through the use of CleverReach in the privacy policy at https://www.cleverreach.com/de-de/datenschutz/.

Social media introduction

Social media privacy policy summary‍

Affected persons: visitors to the website

Purpose: Presentation and optimization of our service performance, contact with visitors, interested parties, etc., advertising

Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. More details can be found in the respective social media tool used.

Storage period: depends on the social media platforms used

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can target users who are interested in us via social networks. In addition, elements of a social media platform can also be embedded directly into our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps that enable registered members to produce content, share content openly or in specific groups, and connect with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. With our social media accounts, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyses is to be able to develop more accurate and personal marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailor-made advertisements. Cookies are usually set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that, in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Article 26 GDPR. If this is the case, we will point this out separately and work on the basis of a relevant agreement. The essence of the agreement is then set out below on the affected platform.

Please note that when using social media platforms or our built-in elements, data from you outside the European Union may also be processed, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may no longer be able to easily claim or enforce your rights with regard to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But it usually involves data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you visited and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the company's respective privacy policy. Even if you have questions about data storage and data processing or would like to assert appropriate rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is compared with your own user data will be deleted within just two days. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy about cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, if you have given your consent, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Information on specific social media platforms — if available — can be found in the following sections.

Facebook privacy policy

Facebook privacy policy summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance

Processed data: Data such as customer data, user behavior data, information about your device and your IP address. More details can be found below in the privacy policy.

Storage period: until the data is no longer useful for Facebook purposes

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are Facebook tools?

We use selected Facebook tools on our website. Facebook is a social media network owned by Meta Platforms Inc. or, for the European region, by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. By using these tools, we can offer you and people who are interested in our products and services the best possible deal.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint commitments were also set out in a publicly available agreement at https://www.facebook.com/legal/controller_addendum anchored. It states, for example, that we must clearly inform you about the use of Facebook tools on our site. We are also responsible for ensuring that the tools are securely integrated into our website under data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you ask us, we are required to forward it to Facebook.

In the following, we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers so-called “Facebook Business Tools.” That is the official name of Facebook. But since the term is barely known, we decided to just call them Facebook tools. These include:

• Facebook pixels
• social plug-ins (such as the “Like” or “Share” button)
• Facebook login
• Account kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• plugins
• codes
• specs
• documentations
• technologies and services

Through these tools, Facebook expands services and has the option to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, in order to be able to show users suitable advertising, Facebook needs information about people's wishes and needs. This provides the company with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools therefore enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data.” These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on the impact of our advertising campaigns on our behalf. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that an arbitrarily large data set is transformed into a string of characters. This is also used to encrypt data.

In addition to contact details, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the already mentioned reconciliation process, Facebook deletes the contact data again.

In order to be able to deliver ads in an optimized way, Facebook only uses the event data if it has been combined with other data (collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to access, correct, transfer and delete your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On Facebook, on the right, click Settings.

2) Then click on “Your Facebook Information” in the left column.

3) Now click “Deactivate and delete.”

4) Now select “Delete account” and then click “Next and delete account.”

5) Now enter your password, click “Next” and then “Delete account.”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow it or not.

legal basis

If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy about cookies carefully and view Facebook's privacy policy or cookie policy.

Facebook also processes data from you in the USA, among others. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Facebook also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the most important information about the use and data processing through Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/privacy/policy/.

Instagram privacy policy

Instagram privacy policy summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance

Processed data: Data such as user behavior data, information about your device and your IP address. More details can be found below in the privacy policy.

Storage period: until Instagram no longer needs the data for its purposes

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Instagram?

We have integrated Instagram features on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have integrated an Instagram function, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the meta privacy policies themselves on the other hand.

Instagram is one of the most well-known social media networks worldwide. Instagram combines the benefits of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we too have reacted to this boom. We want you to feel as comfortable as possible on our website. That is why it goes without saying that we prepare our content in a varied way. Through the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not personally identify you.

What data is stored by Instagram?

If you come across one of our pages that have built-in Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements that you see and how you use our offer. In addition, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes name, address, telephone number and IP address. This customer data will only be sent to Instagram if it has been “hashed” beforehand. Hashing means that a data set is converted into a string. This allows you to encrypt contact data. In addition, the “event data” mentioned above is also transmitted. Facebook — and therefore Instagram — means “event data” as data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram features you use and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same as on Facebook. That means: if you have an Instagram account or www.instagram.com have visited, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after reconciliation), this data will be deleted or anonymized. Although we have worked intensively on Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we will show you cookies that are set in your browser at least when you click on an Instagram feature (such as a button or an Insta image). In our test, we'll assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies are of course set in your browser.

These cookies were used in our test:

Name: csrftoken
value: “”
Usage: It is highly likely that this cookie is set for security reasons to prevent falsification of requests. However, we were unable to find out more precisely.
Expiration date: after one year

Name: mid
value: “”
Usage: Instagram uses this cookie to optimize its own services and offers within and outside Instagram. The cookie sets a unique user ID.
Expiration date: at the end of the session

Name: fbsr_112717181124024
value: no details
Usage: This cookie stores the login request for users of the Instagram app.
Expiration date: at the end of the session

Name: rur
value: ATN
Usage: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: at the end of the session

Name: URLgen
value: “{” 194.96.75.33”: 1901} :1ietyv:y833k2_ujkvxgye112717181”
Usage: This cookie is used for Instagram's marketing purposes.
Expiration date: at the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. Your data is distributed on Facebook servers all over the world, including for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, transfer, correct and delete your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First, open the Instagram app, go down to the bottom of your profile page and click on “Help Center.” You are now on the company's website. On the website, click “Manage Your Account” and then click “Delete Your Account.”

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Depending on your browser, the administration always works a bit differently. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

You can also always set up your browser so that you are always informed when a cookie is about to be set. You can then always decide individually whether you want to allow the cookie or not.

legal basis

If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Instagram also processes data from you in the USA, among others. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Instagram also uses so-called standard contractual clauses (= Art. 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. Auf https://privacycenter.instagram.com/policy/ Can you take a closer look at Instagram's data guidelines.

Content Delivery Networks Introduction

Content Delivery Networks Privacy Statement Summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance (to make the website load faster)

Processed data: Data such as your IP addressMore details can be found below and in the individual data protection texts.

Storage period: In most cases, the data is stored until it is no longer needed to perform the service

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is a content delivery network?

We use a so-called content delivery network on our website. Most often, such a network is just called a CDN. A CDN helps us load our website quickly and easily, regardless of your location. Your personal data is also stored, managed and processed on the servers of the CDN provider used. In the following, we will go into more detail about the service and its data processing. Detailed information about the handling of your data can be found in the provider's respective privacy policy.

Each content delivery network (CDN) is a network of regionally distributed servers that are all connected to each other via the Internet. Through this network, content from websites (especially very large files) can be delivered quickly and smoothly even during heavy load peaks. To do this, the CDN creates a copy of our website on your servers. Since these servers are spread all over the world, the website can be delivered quickly. The CDN therefore significantly shortens data transmission to your browser.

Why do we use a content delivery network for our website?

A fast-loading website is part of our service. We know, of course, how annoying it is when a website loads at a snail's pace. In most cases, you even lose patience and search for the distance before the website is fully loaded. We want to avoid that, of course. That is why a fast-loading website is part of our website offering as a matter of course. With a content delivery network, our website loads significantly faster in your browser. Using the CDN is particularly helpful if you are abroad because the website is delivered from a server near you.

Which data is processed?

When you request a website or the content of a website and it is cached in a CDN, the CDN forwards the request to the server closest to you and that server delivers the content. Content delivery networks are built in such a way that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, webflow plugins can also be loaded with most CDNs if they are on webflow.com be hosted. Your browser can send personal data to the content delivery network we use. This includes data such as IP address, browser type, browser version, which website is loaded, or the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used to store data depends on the network used. To do so, please read the data protection texts of the respective service.

Right to object

If you want to completely prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) install on your PC. Of course, our website will then no longer be able to offer the usual service (such as fast loading speed).

legal basis

If you have agreed that a content delivery network may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by a content delivery network.

We also have a legitimate interest in using a content delivery network to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tool if you have given your consent.

Information about specific content delivery networks — if available — is available in the following sections.

jQuery CDN privacy policy

jQuery CDN privacy statement summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance (to make the website load faster)

Processed data: Data such as your IP addressMore details can be found below in this privacy policy.

Storage period: In most cases, the data is stored until it is no longer needed to perform the service

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is jQuery?

In order to deliver our website or all of our individual sub-pages (web pages) to you quickly and easily on different devices, we use jQuery CDN services from the company jQuery Foundation. jQuery is powered by the content delivery network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). This service stores, manages and processes your personal data. In this privacy statement, we go into more detail about what data you process using jQuery CDN.

A content delivery network (CDN) is a network of regionally distributed servers that are connected to each other via the Internet. Through this network, content, especially very large files, can be delivered quickly even during heavy load peaks. jQuery creates a copy of our website on its servers. This allows our website to be delivered as quickly as possible. This means that data transfer to your browser is shortened by a CDN.

Why do we use jQuery on our website?

Of course, we want to offer you a comprehensive and well-functioning service with our website. This also includes a fast website. With jQuery, our website can load much faster for you. The use of jQuery is particularly helpful for users from abroad, as the page can be delivered from a nearby server.

Which data is processed by jQuery?

jQuery uses JavaScript libraries to deliver our website content quickly. A CDN server loads the necessary files for this. As soon as a connection to the CDN server is established, your IP address is collected and stored. This only happens if this data has not already been saved in your browser from a previous website visit.

StackPath's privacy policy expressly states that StackPath uses aggregated and anonymized data from various services (such as jQuery) to extend security and for its own services. However, this data does not identify you as a person.

How long and where is the data stored?

jQuery or StackPath has servers distributed in various countries and your data can therefore be stored both in America and in the European Economic Area. StackPath will retain personal data processed on our behalf for as long as is necessary to provide services offered, as necessary to comply with legal obligations, resolve disputes, and enforce agreements.

Right to object

You always have the right to access, correct and delete your personal data. If you have any questions, you can also contact jQuery representatives at any time.

If you do not want data transmission to take place, you always have the option of JavaScript blockers such as https://www.ghostery.com/ or noscript.net to install. However, you can also simply deactivate the execution of JavaScript codes in your browser. If you decide to disable JavaScript codes, the usual functions also change. For example, a website no longer loads as quickly.

legal basis

If you have agreed that jQuery CDN may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by jQuery CDN.

We also have a legitimate interest in using jQuery CDN to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tool if you have given your consent.

StackPath processes data from you, including in the USA. StackPath is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

StackPath also uses so-called standard contractual clauses (= Art. 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, StackPath is committed to complying with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

The Stackpath data processing condition (Data Protection Addendum), which complies with the standard contractual clauses, can be found at https://www.stackpath.com/legal/data-processing-addendum

More information about data protection at StackPath can be found at https://www.stackpath.com/legal/privacy-statement and about jQuery at https://prismic-io.s3.amazonaws.com/openjsf/ba00b254-685f-4e54-b1ca-17984b0f3e55_OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.

jsdelivr.com-cdn privacy policy

Jsdelivr.com-cdn Privacy Policy Summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance (to make the website load faster)

Processed data: Data such as your IP address, browser type, browser version, which website is loaded or the time and date of the page visit. More details can be found below in this privacy policy.

Storage period: In most cases, the data is stored until it is no longer needed to perform the service

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is jsdelivr.com CDN?

So that we can deliver our individual websites to you quickly and flawlessly on all different devices, we use the open source services from jsdelivr.com from the Polish software company Prospectone, Królewska 65A/1, 30-081, Krakow, Poland. This is a content delivery network (CDN). This is a network of regionally distributed servers that are connected via the Internet. As a result, content, especially large files, can be delivered quickly and optimally even during heavy load peaks.

Why are we using jsdelivr.com CDN?

Of course, we want to offer you a comprehensive and well-functioning service with our website. This also includes a fast website. With jsdelivr.com CDN, our website can load much faster for you. The use of jsdelivr.com CDN is particularly helpful for users from abroad, as the page can be delivered from a nearby server.

What data is processed by Jsdelivr.com-CDN?

jsDelivr is built to download JavaScript libraries that are hosted on npm and Github servers. However, Webflow plug-ins can also be loaded, as long as they are webflow.com be hosted. In order to be able to provide this service, your browser may transfer personal data to jsdelivr.com jsDelivr can therefore collect and save user data such as IP address, browser type, browser version, which website is loaded or the time and date of the page visit. In the privacy policy of jsdelivr.com It is expressly stated that the company does not use cookies or other tracking services.

How long and where is the data stored?

jsDelivr has servers distributed in various countries and your data may also be stored outside the European Economic Area. jsDelivr keeps personal data processed on our behalf for as long as is necessary to provide services offered, as necessary to fulfill legal obligations, resolve disputes and enforce agreements.

Right to object

You always have the right to access, correct and delete your personal data. If you have any questions, you can also contact those responsible for jsdelivr.com-CDN at any time.

If you want to prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) install. Please note, however, that as a result, the website can no longer offer the usual service (such as fast loading speed).

legal basis

If you have agreed that jsdelivr.com-CDN may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by jsdelivr.com-CDN.

We also have a legitimate interest in using jsdelivr.com-CDN to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tool if you have given your consent.

For more information on data processing by the jsDelivr software service, please see the company's privacy policy at https://www.jsdelivr.com/terms/privacy-policy-jsdelivr-net.

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary‍

Affected persons: visitors to the website

Purpose: cybersecurity

Processed data: Data such as your IP address, name or technical data such as browser version More details can be found below and in the individual data protection texts.

Storage period: In most cases, the data is stored until it is no longer needed to perform the service

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is security & anti-spam software?

With so-called security & anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyber attacks. Spam is advertising emails from a mass mailing that you did not ask for yourself. Such emails are also known as junk data and can also cause costs. Phishing emails, in turn, are messages that aim to build trust via fake messages or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious emails that could, for example, inject viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security & anti-spam software?

We attach particular importance to security on our website. After all, it is not only about our safety, but above all about your safety. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyber attack. And that is why a good immune system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we use not only the standardized security systems on our computer but also other external security services. Unauthorized traffic of data is thus better prevented and this is how we protect ourselves from cyber crime.

Which data is processed by security & anti-spam software?

Exactly which data is collected and stored depends, of course, on the respective service. However, we always strive to only use programs that collect data very sparingly or only store data that is necessary to provide the service offered. In principle, the service can store data such as name, address, IP address, email address and technical data such as browser type or browser version. Any performance and log data can also be collected in order to identify potential incoming threats in good time. This data is processed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third parties who may store and/or process data under instructions and in accordance with privacy policies and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary to provide the services. Unfortunately, in many cases, we lack precise information from the providers about the length of storage.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third-party security software providers at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since such security services may also use cookies, we recommend our general privacy policy about cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

legal basis

We use security services primarily on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in a good security system against various cyber attacks.

Certain processing operations, in particular the use of cookies and the use of security features, require your consent. If you have agreed that your data can be processed and stored by integrated security services, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Information about specific tools — if available — can be found in the following sections.

Google reCAPTCHA privacy policy

Google reCAPTCHA privacy statement summary‍

Affected persons: visitors to the website

Purpose: Optimize our service performance and protect against cyber attacks

Processed data: Data such as IP address, browser information, your operating system, limited location and usage dataMore details can be found below in this privacy policy.

Storage period: depends on the stored data

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is reCAPTCHA?

Our ultimate goal is to secure and protect our website in the best possible way for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine whether you are really a flesh and blood person and not a robot or other spam software. We understand spam to mean any unsolicited information sent to us electronically. With classic CAPTCHAS, you usually had to solve text or image puzzles to verify. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient to simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don't even have to check a box anymore. In the course of this privacy policy, you will find out exactly how this works and, in particular, which data is used for this purpose.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. Most often, this service is used when you fill out forms on the Internet. A captcha service is a type of automatic Turing test that is intended to ensure that an action on the Internet is taken by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a person determines the distinction between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for people to solve but present significant difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to differentiate people from bots. All you have to do here is tick the text box “I am not a robot” or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate how likely you are human even before you enter the captcha. reCAPTCHA or captchas in general are used whenever bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people to our site. Bots or spam software of all kinds can safely stay at home. That is why we do everything we can to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA is therefore used to secure our website and, as a result, your safety. For example, without reCAPTCHA, a bot could register as many email addresses as possible during registration in order to then “spam” forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website actually originate from people. The IP address and other data that Google requires for the reCAPTCHA service can therefore be sent to Google. Within the member states of the EU or other states party to the Agreement on the European Economic Area, IP addresses are almost always abbreviated before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are signed in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are placed. reCAPTCHA then sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not intended to be exhaustive. Rather, they are examples of data that, according to our knowledge, are processed by Google.

• referrer URL (the address of the page from which the visitor comes)
• IP address (e.g. 256.123.123.1)
• Information about the operating system (the software that enables your computer to operate. Known operating systems include Windows, Mac OS X or Linux)
• cookies (small text files that store data in your browser)
• Mouse and keyboard behavior (any action you perform with the mouse or keyboard is saved)
• Date and language settings (which language or date you have preset on your PC is saved)
• All Javascript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all sorts of data under one name)
• Screen resolution (shows how many pixels the image display consists of)

It is indisputable that Google uses and analyses this data even before you click on the “I am not a robot” check mark. With the Invisible reCAPTCHA version, even ticking is omitted and the entire recognition process runs in the background. Google does not tell you in detail how much and which data Google stores.

The following cookies are used by reCAPTCHA: In doing so, we are referring to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
value: wqtumlnmv_qxyi_dgnplesknrnrpgxoy1k-paztakmbhi-112717181-8
Usage: This cookie is set by DoubleClick (also owned by Google) to register and report a user's actions on the website when dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the doubleclick.net domain.
Expiration date: after one year

Name: 1P_JAR
value: 2019-5-14-12
Usage: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant ads. Furthermore, you can use the cookie to prevent a user from seeing the same ad more than once.
Expiration date: after one month

Name: ANIDE
value: u7j1v3dza1127171810xgzfmiqwpprwkor
Usage: We were unable to find out much information about this cookie. Google's privacy policy mentions the cookie in connection with “advertising cookies,” such as “DSID,” “FLC,” “AID,” “TAID.” ANID is stored under the google.com domain.
Expiration date: after 9 months

Name: CONSENT
value: Yes+AT.de+20150628-20-0
Usage: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: NID
value: 0wmuwqy112717181zilzqv_nmt3sdxwpem5q
Usage: NID is used by Google to tailor ads to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. In this way, you always receive tailor-made advertisements. The cookie contains a unique ID to collect the user's personal preferences for advertising purposes.
Expiration date: after 6 months

Name: DV
value: Geaabbcjjmxci0dsaaaanbqc112717181-4
Usage: As soon as you have checked the “I am not a robot” box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymized form and is also used to make user distinctions.
Expiration date: after 10 minutes

Note: This list cannot claim to be exhaustive, as experience has shown that Google changes the choice of its cookies over and over again.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Google does not clearly explain where exactly this data is stored, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google is generally not combined with other Google data from other Google services. However, if you are logged in to your Google account while using the reCAPTCHA plug-in, the data will be combined. Google's different privacy policy applies to this.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our site. To delete this data again, you must contact Google Support at https://support.google.com/?hl=de&tid=112717181 contact.

Therefore, when you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data must therefore not simply be transferred to, stored and processed there, unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

legal basis

If you have agreed that Google reCAPTCHA may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by Google reCAPTCHA.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google reCAPTCHA if you have given your consent.

Google also processes data from you in the USA, among others. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out a bit more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google goes into more detail about the technical development of reCAPTCHA here, but precise information about data storage and privacy-related topics is also sought in vain there. A good overview of the basic use of data at Google can be found in Google's own privacy policy at https://policies.google.com/privacy.

cloud services

Cloud Services Privacy Policy Summary‍

Affected parties: We as website operator and you as website visitor

Purpose: Security and data storage

Processed data: Data such as your IP address, name or technical data such as browser version More details can be found below and in the individual data protection texts or in the privacy policies of the providers

Storage period: In most cases, the data is stored until it is no longer needed to perform the service

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are cloud services?

As website operators, cloud services provide us with storage space and computing power via the Internet. Data can be transferred to an external system, processed and stored via the Internet. The corresponding cloud provider manages this data. Depending on requirements, an individual person or even a company can choose the storage space size or computing power. Cloud storage is accessed via an API or via storage protocols. API stands for Application Programming Interface and means a programming interface that combines software and hardware components.

Why do we use cloud services?

We use cloud services for a number of reasons. A cloud service offers us the option to store our data securely. In addition, we have access to data from various locations and devices, giving us more flexibility and facilitating our work processes. Cloud storage also saves us costs because we don't have to build and manage our own infrastructure for data storage and data security. By centrally storing our data in the cloud, we can also expand our fields of application and manage our information significantly better.

As a website operator or as a company, we therefore primarily use cloud services for our own purposes. For example, we use the services to manage our calendar to store documents or other important information in the cloud. However, your personal data may also be stored in the process. This is the case, for example, if you provide us with your contact details (such as name and email address) and we store our customer data with a cloud provider. As a result, data that we process from you can also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies may also be set for web analytics and advertising purposes. Furthermore, such cookies remember your settings (such as the language used) so that you will find your usual web environment the next time you visit our website.

Which data is processed by cloud services?

Much of the data we store in the cloud is not personally identifiable, but some data is considered personal data as defined by the GDPR. This is often customer data such as name, address, IP address or telephone number, or technical device information. Videos, images and audio files can also be stored in the cloud. Exactly how the data is collected and stored depends on the respective service. We only try to use services that handle the data in a very trustworthy and professional manner. In principle, services, such as Amazon Drive, have access to the stored files in order to be able to offer their own service accordingly. However, for this, the services require permits, such as the right to copy files for security reasons. This data is processed and managed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these cloud services also work with third parties who may process data under instructions and in accordance with privacy policies and other security measures. At this point, we would like to emphasize once again that all well-known cloud services (such as Amazon Drive, Google Drive or Microsoft OneDrive) obtain the right to have access to stored content in order to be able to offer and optimize their own service accordingly.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, cloud services store data until you or we revoke the data storage or delete the data again. In general, personal data is only stored for as long as is absolutely necessary to provide the services. However, it can take a few months to permanently delete data from the cloud. This is the case because the data is usually not only stored on one server, but is also distributed on different servers.

Right to object

You also have the right and option to withdraw your consent to data storage in a cloud at any time. If cookies are used, you also have a right of withdrawal here. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. We also recommend our general privacy policy about cookies. To find out exactly what data you store and process, you should read the privacy policies of the respective cloud providers.

legal basis

We use cloud services primarily on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security and storage system.

Certain processing operations, in particular the use of cookies and the use of storage functions, require your consent. If you have consented that your data can be processed and stored by cloud services, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Information about specific tools — if available — can be found in the following sections.

Google Cloud privacy policy

We use Google Cloud, an online storage service for files, photos and videos, for our website. The service provider is the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes data from you in the USA, among others. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

Google has a contract for order processing in accordance with Art. 28 GDPR, which serves as the data protection basis for our customer relationship with Google. The content of this refers to the EU standard contractual clauses. Here you can find the order processing conditions: https://business.safety.google/intl/de/adsprocessorterms/

You can find out more about the data that is processed using Google Cloud in the privacy policy at https://policies.google.com/privacy?hl=de.

Audio & video introduction

Audio & Video Privacy Policy Summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance

Processed data: Data such as contact details, user behavior data, information about your device and your IP address can be stored. More details can be found below in the relevant data protection texts.

Storage period: Data is generally stored as long as it is necessary for the purpose of the service

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are audio and video elements?

We have integrated audio or video elements into our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the providers' corresponding servers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by service providers.

Why do we use audio & video elements on our website?

Of course, we want to provide you with the best offer on our website. And we are aware that content is no longer simply conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we therefore also offer video and/or audio content.

What data is stored by audio & video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. In doing so, data from you is also transferred to the third party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. In addition, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you use the service from. All this information is usually stored via cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either below in the data protection text of the respective tool or in the provider's privacy policy. In principle, personal data is only ever processed for as long as is absolutely necessary to provide our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on third-party providers' servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of processing up to the time of withdrawal remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy about cookies. In the privacy policies of the respective third-party providers, you can find out more about the handling and storage of your data.

legal basis

If you have agreed that your data can be processed and stored through integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

Vimeo privacy policy

Vimeo privacy policy summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance

Processed data: Data such as contact details, user behavior data, information about your device and your IP address can be stored. More details can be found below in this privacy policy.

Storage period: Data is generally stored as long as it is necessary for the purpose of the service

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Vimeo?

We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can display interesting video material directly on our website. In doing so, certain data can be transferred from you to Vimeo. In this privacy policy, we show you what data is involved, why we use Vimeo and how you can manage or prevent your data or data transfer.

Vimeo is a video platform that was founded in 2004 and has been allowing you to stream HD quality videos since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo primarily values high-quality content. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand also interesting documentaries on a wide variety of topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have achieved this are we satisfied with our service. The video service Vimeo helps us achieve this goal. Vimeo gives us the opportunity to present high-quality content to you directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right here. This expands our service and makes it easier for you to access interesting content. This means that in addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a page on our website that has embedded a Vimeo video, your browser connects to Vimeo's servers. This involves data transmission. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system, or very basic device information. Vimeo also stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include session duration, bounce rate or which button you clicked on on our website with built-in Vimeo function. Vimeo can track and save these actions using cookies and similar technologies.

If you are logged in to Vimeo as a registered member, more data can usually be collected, as more cookies may have already been set in your browser. In addition, your actions on our website are linked directly to your Vimeo account. To prevent this, you must log out of Vimeo while “surfing” on our website.

Below we show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: Player
value: “”
Usage: This cookie stores your preferences before you play an embedded Vimeo video. This gives you back to your preferred settings the next time you watch a Vimeo video.
Expiration date: after one year

name: air
value: pl1046149876.614422590112717181-4
Usage: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiration date: after 2 years

Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click on the button, for example to “share” or “like” the video, further cookies are set. These include third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
value: %5B%5D
Usage: This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, a region, or a user name, for example. In general, the cookie stores data about how you use Vimeo.
Expiration date: after one year

Name: continuous_play_v3
value: 1
Usage: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or replay a video.
Expiration date: after one year

Name: _ga
value: GA1.2.1522249635.1578401280112717181-7
Usage: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

Name: _gcl_au
value: 1.1.770887836.1578401279112717181-3
Usage: This third-party cookie from Google AdSense is used to improve the efficiency of ads on websites.
Expiration date: after 3 months

Name: _fbp
value: fb.1.1578401280585.310434968
Usage: It's a Facebook cookie. This cookie is used to display ads or advertising products from Facebook or other advertisers.
Expiration date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set up its own targeted advertising measures. Vimeo emphasizes on its website that embedded videos only use first-party cookies (i.e. cookies from Vimeo itself) as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains in the state of New York (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. Vimeo stores the data until the company no longer has an economic reason to store it. The data is then deleted or anonymized.

How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser as you wish. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies at any time in your browser settings. Depending on the browser, this works a bit differently. Please note that after disabling/deleting cookies, various functions may no longer be fully available. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you are a registered Vimeo member, you can also manage the cookies used in Vimeo settings.

legal basis

If you have agreed that your data can be processed and stored through integrated Vimeo elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Vimeo processes data from you, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks to the lawfulness and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Vimeo uses so-called standard contractual clauses (= Article 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about Vimeo's standard contractual clauses can be found at https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.

You can find out more about the use of cookies on Vimeo at https://vimeo.com/cookie_policy, Information about Vimeo's privacy policy can be found at https://vimeo.com/privacy Read up.

YouTube privacy policy

YouTube privacy policy summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance

Processed data: Data such as contact details, user behavior data, information about your device and your IP address can be stored. More details can be found below in this privacy policy.

Storage period: Data is generally stored as long as it is necessary for the purpose of the service

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is YouTube?

We have included YouTube videos on our website. This allows us to present interesting videos to you directly on our website. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. This involves the transfer of various data (depending on settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain to you in more detail which data is processed, why we have included YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos themselves for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even though we place advertisements via Google Ads, Google — thanks to the data collected — can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can associate your interactions on our website with your profile, usually using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact details, any reviews, sharing content via social media, or adding to your favorites on YouTube.

If you're not signed in to a Google account or YouTube account, Google stores data with a unique identifier that is linked to your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because user data always depends on interactions on YouTube.

Name: YSC
value: B9-cv6oji5y112717181-1
Usage: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after the end of the session

Name: PREF
value: f1=50000000
Usage: This cookie also registers your unique ID. Through PREF, Google receives statistics on how you use YouTube videos on our website.
Expiration date: after 8 months

Name: GPS
value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
value: 95chz8BagYu
Usage: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are signed in with your YouTube account:

Name: APISID
value: zillvclzskqgsswi/AU1AZI6HY7112717181-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
value: Yes+AT.de+20150628-20-0
Usage: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
value: Acrwpguik9dveht0i
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
value: Afmmf2swrqihall6al...
Usage: Information about your login details is stored in this cookie.
Expiration date: after 2 years

Name: SAPISID
value: 7oapxog-pzsjuuf5/anudduisj9ijz2vdm
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
value: oqfnkjasi112717181-
Usage: This cookie stores your Google account ID and last login time in a digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
value: An0-tyuqub2jocdtyl
Usage: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/locations/?hl=de See exactly where Google's data centers are located. Your data is spread across the servers. As a result, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and still others are stored by Google over a longer period of time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account is saved until you delete it. Even if you're not signed in to a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can manually delete data from your Google account. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision — either for 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow it or not.

legal basis

If you have agreed that your data can be processed and stored through integrated YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Youtube also processes data from you in the USA, among others. Youtube or Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to learn more about how we handle your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de

Web design introduction

Web Design Privacy Policy Summary‍

Affected persons: visitors to the website

Purpose: Improving user experience

Processed data: Which data is processed depends heavily on the services used. This usually includes IP address, technical data, language settings, browser version, screen resolution and name of the browser. You can find more details about this in the web design tools used in each case.

Storage period: depends on the tools used

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design isn't just about making our website look pretty, as is often assumed, but also about functionality and performance. But of course, the right look of a website is also one of the big goals of professional web design. Web design is a sub-area of media design and deals with both the visual as well as the structural and functional design of a website. The aim is to improve your experience on our website with the help of web design. In web design jargon, this is referred to as user experience (UX) and usability. User experience means all impressions and experiences that a website visitor experiences on a website. Usability is a sub-item of user experience. This is about the user-friendliness of a website. It is particularly important that content, sub-pages or products are clearly structured and that you can easily and quickly find what you are looking for. In order to give you the best possible experience on our website, we also use so-called web design tools from third parties. In this privacy policy, the “web design” category includes all services that improve the design of our website. These can be fonts, various plugins or other integrated web design features, for example.

Why do we use web design tools?

How you incorporate information on a website depends very much on the structure, functionality, and visual perception of the website. That is why a good and professional web design has also become increasingly important for us. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functional website also has economic benefits for us. After all, you will only visit us and take advantage of our offers if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements may be integrated into our pages, which can also process data. Exactly which data is involved depends, of course, heavily on the tools used. Below, you can see exactly which tools we use for our website. For more information about data processing, we also recommend that you read the respective privacy policy of the tools used. In most cases, you can find out there which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transfer information such as language settings, IP address, browser version, browser screen resolution and browser name to Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. When cookies are used, for example, the storage period can only last a minute, but also a few years. Please make yourself aware of this. On the one hand, we recommend our general section on cookies and the privacy statements of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is intended to improve the loading time of a website. In principle, data is only ever stored for as long as is necessary to provide the service. If required by law, data can also be stored for a longer period of time.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, among web design elements (mostly fonts), there is also data that cannot be easily deleted. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third party provider (such as Google). Then please contact the support of the appropriate provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

legal basis

If you have agreed that web design tools may be used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent is the legal basis for the processing of personal data, as may occur when collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use web design tools if you have given your consent. We definitely want to emphasize that again here.

Information about specific web design tools — if available — is available in the following sections.

Adobe Fonts privacy policy

We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for Europe.

Adobe also processes data from you in the USA, among others. Adobe is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Adobe also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Adobe is committed to complying with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about Adobe's standard contractual clauses can be found at https://www.adobe.com/at/privacy/eudatatransfers.html.

You can find out more about the data that is processed through the use of Adobe Fonts in the privacy policy at https://www.adobe.com/at/privacy.html.

Google Fonts Local Privacy Policy

On our website, we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for Europe. We have integrated Google fonts locally, i.e. on our web server — not on Google's servers. As a result, there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

In the past, Google Fonts were also called Google Web Fonts. This is an interactive directory with over 800 fonts that google provided free of charge. With Google Fonts, you could use fonts without uploading them to your own server. But in order to prevent any transfer of information to Google servers in this regard, we downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not send any data to Google Fonts.

Online map services Introduction

Online map services Privacy policy summary‍

Affected persons: visitors to the website

Purpose: Improving user experience

Processed data: Which data is processed depends heavily on the services used. This usually involves IP address, location data, search objects and/or technical data. You can find more details about this in the tools used in each case.

Storage period: depends on the tools used

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are online map services?

As an extended service, we also use online card services for our website. Google Maps is probably the service that is most familiar to you, but there are also other providers who specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly via our website. With an integrated map service, you no longer have to leave our website, for example, to view the route to a location. To ensure that the online map also works on our website, map sections are integrated using HTML code. The services can then display road maps, the Earth's surface, or aerial or satellite images. When you use the built-in map offering, data is also transferred to the tool you are using and stored there. This data may also include personal data.

Why do we use online map services on our website?

In general, it is our aim to offer you a pleasant time on our website. And of course, your time is only pleasant if you can easily find your way around our website and find all the information you need quickly and easily. We therefore thought that an online map system could be a significant optimization of our service on the website. Without leaving our website, you can easily view route descriptions, locations or even places of interest with the help of the map system. Of course, it is also super practical that you can see at a glance where we are based so that you can find us quickly and safely. As you can see, there are simply a lot of benefits and we clearly view online map services on our website as part of our customer service.

What data is stored by online map services?

When you open a page on our website that has an online map function built in, personal data can be transmitted to the respective service and stored there. In most cases, this is your IP address, which can also be used to determine your approximate position. In addition to the IP address, data such as entered search terms and latitude and longitude coordinates are also stored. For example, if you enter an address for route planning, this data is also saved. The data is not stored by us, but on the servers of the integrated tools. Think of it something like this: You're on our website, but when you interact with a map service, that interaction actually happens on their website. To ensure that the service works properly, at least one cookie is usually set in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and to be able to place personalized advertising. You can find out more about cookies in our “Cookies” section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing below in the corresponding sections on the individual tools. In principle, personal data is only ever stored for as long as is necessary to provide the service. Google Maps, for example, stores certain data for a fixed period of time, and you must delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy statements of the tools used.

The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right to object

You always have the option and right to access your personal data and also to object to its use and processing. You can also withdraw your consent that you have given us at any time. The easiest way to do this is usually via the cookie consent tool. However, there are also other opt-out tools that you can use. You can also manage, delete or deactivate possible cookies that are set by the providers used yourself with just a few mouse clicks. It may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the “Cookies” section, you will also find links to the instructions for the most important browsers.

legal basis

If you have agreed that an online map service may be used, the legal basis for the corresponding data processing is this consent. According to Article 6 (1) (a) GDPR (consent), this consent is the legal basis for the processing of personal data, as may occur when collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only ever use an online map service if you have given your consent. We absolutely want to have this stated again at this stage.

Information on specific online map services — if available — is available in the following sections.

Google Maps privacy policy

Google Maps privacy policy summary‍

Affected persons: visitors to the website

Purpose: Optimizing our service performance

Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates. More details can be found below in this privacy policy.

Storage period: depends on the stored data

Legal bases: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Google Maps?

On our website, we use Google Maps from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

Google Maps is an Internet map service from Google. With Google Maps, you can search for exact locations of cities, attractions, accommodation, or companies online using a PC, tablet, or app. When companies are on Google My Business, more information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company headquarters are. The directions always show you the best or fastest way to get to us. You can find directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer their service, the company must collect and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data is stored on Google Maps websites. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
value: 188=h26c1ktha7fcqtx8rxglyatyitj112717181-5
Usage: NID is used by Google to tailor ads to your Google search. With the help of the cookie, Google “remembers” your most frequently entered searches or your previous interaction with ads. In this way, you always receive tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee that the stored data is complete. Changes can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers all over the world. However, most servers are located in America. For this reason, your data is also increasingly being stored in the USA. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on various data carriers. As a result, the data can be retrieved more quickly and is better protected against possible manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with Google hardware or a natural disaster paralyzes the servers, the data is still fairly securely protected.

Google stores some data for a fixed period of time. For other data, Google only offers the option to delete it manually. In addition, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion function of location and activity data introduced in 2019, information on location and website/app activity — depending on your decision — is stored for either 3 or 18 months and then deleted. In addition, you can also manually delete this data from the history at any time via your Google account. If you want to completely prevent your location collection, you must pause the “Web and app activity” section in your Google account. Click “Data and Personalization,” then click on the “Activity Setting” option. You can turn activities on or off here.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a bit differently. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow it or not.

legal basis

If you have agreed that Google Maps may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google Maps if you have given your consent.

Google also processes data from you in the USA, among others. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.

Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you want to learn more about Google's data processing, we recommend the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Explanation of terms used

We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use them without explanation. Below is an alphabetical list of important terms used, which we may not have addressed sufficiently in the previous privacy policy. If these terms have been taken from the GDPR and they are definitions, we will also quote the GDPR texts here and, if necessary, add our own explanations.

Contract processor

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Contract processor” a natural or legal person, public authority, agency or other body which processes personal data on behalf of the person responsible;

Explanatory note: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called contract processors. This includes every company or person that processes personal data on our behalf. Contract processors may therefore include, in addition to service providers such as tax consultants, hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

consent

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Consent” to the data subject, any voluntary, informed and unequivocal statement of intent in the specific case, in the form of a statement or other unequivocal affirmative act by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her;

Explanatory note: Websites generally provide such consent via a cookie consent tool. I'm sure you know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

personal data

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“personal data” any information relating to an identified or identifiable natural person (hereinafter “data subject”); identifiable is a natural person who, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more specific characteristics, expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person, can be identified;

Explanatory note: Personal data is therefore all data that can identify you as a person. This is usually data such as:

• name
• address
• email address
• postal address
• phone number
• birthdate
• Identification numbers such as social security number, tax identification number, identity card number or student ID number
• Bank details such as account number, credit information, account balances, etc.

According to the European Court of Justice (ECJ), yours also counts IP address for personal data. Based on your IP address, IT experts can determine at least the approximate location of your device and then you as the connection owner. Therefore, saving an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data, which is also particularly worthy of protection. These include:

• racial and ethnic origin
• political opinions
• religious or ideological convictions
• trade union membership
• genetic data, such as data taken from blood or saliva samples
• biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).
  health data
• Data on sexual orientation or sex life

profiling

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Profiling” any type of automated processing of personal data, which consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or changes of location;

Explanatory note: Profiling involves collecting various pieces of information about a person in order to find out more about that person. In the web sector, profiling is often used for advertising purposes or even for credit checks. For example, web or advertising analysis programs collect data about your behavior and interests on a website. This results in a special user profile, which can be used to display advertising specifically to a target group.

person responsible

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Responsible person” the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanatory note: In our case, we are responsible for processing your personal data and are therefore the “responsible person”. When we share collected data with other service providers for processing, these are “contract processors.” For this, an “Order Processing Agreement (AVV)” must be signed.

workmanship

Definition under Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Processing” any process or series of operations carried out with or without the aid of automated processes relating to personal data, such as collecting, collecting, organizing, storing, adapting or modifying, reading, querying, using, disclosing through transmission, dissemination or any other form of provision, reconciliation or linking, restriction, deletion or destruction;

Note: When we talk about processing in our privacy policy, we mean any type of data processing. As mentioned in the original GDPR statement above, this includes not only the collection but also the storage and processing of data.

Conclusion

Congratulations! If you're reading these lines, you've really “fought” your way through our entire privacy policy, or at least scrolled all the way to here. As you can see from the scope of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you in good faith about the processing of personal data. However, we not only want to tell you which data is being processed, but also to explain the reasons for using various software programs. Privacy policies usually sound very technical and legal. However, since most of you are not web developers or lawyers, we also wanted to take a different linguistic approach and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. The most important terms are therefore explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We wish you a great time and hope to see you again on our website soon.

All texts are protected by copyright.

Source: Created with Privacy generator by AdSimple

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